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Hey, we are Alex and Joey

And we love (instant) ramen!

We are Alex & Joey – two friends with Thai-Swiss roots who met while studying. Two cultures, two food worlds – and the perfect blend of sabai (chill, easy, good vibes) and Swiss precision.

What connects us?

🍜 An unhealthy love for instant ramen (yes, it got us through plenty of late nights).

Alex

Joey


OUR Mission

We both tried the “ramen diet” during our studies... now we're making it healthier.

But at some point we thought:

Why aren't there any instant noodles that taste as good as they do in Thailand – but with the nutritional values we want today?

High protein. Low calorie. Plant-based.

A culture clash that actually makes sense for once.

So we started tinkering—between study stress, lectures, and way too much coffee—until AROI was born:

👉 The first instant ramen that combines tradition, taste, and modern nutrition.

👉 Thai flavor, Swiss quality.

👉 Fast, healthy, satisfying—or as we say: sabai & aroi.